Writing for the Web (MS003)Critical information for Bloggers, Copywriters, Journalists and online Writers.
Over twenty years ago, Bill Gates declared that ‘Content is King’. That adage is even more relevant today on the Internet than it was back then. Captivating online content is key to expanding your web presence while building a loyal community of followers and customers.
Saqib Sheikh, Head of Content for Dynametrix Digital and Lecturer at Xiamen University Malaysia, will give you practical steps to creating high-quality written web content, and how to recognize user behaviour and reader expectations.
Saqib Sheikh, Head of Content for Kuala Lumpur based marketing agency, Dynametrix Digital and Online Journalism & News Writing Lecturer at Xiamen University Malaysia, has served for six years as a Programme Manager at the Asia-Pacific Institute for Broadcasting Development (AIBD) handling media trainings across the APAC region.
He completed his Masters in Communication at Purdue University, USA and has worked in Advertising & Public Relations in New York City, USA. He has received certification from DigitalMarketer, USA in Content Mastery and Customer Value Optimization. In his spare time, he is a regular blogger for Zilzar Life online Lifestyle magazine.Saqib Sheikh
Be able to understand Online user attitudes, behaviors and trends
Learn to Design the best webpage layout and structure
Familiarize with Social Media Writing Requirements
23 June 2018
1 day, 9:30 am – 5:00 pm
RM 300 (exclusive of GST)
RM 150 (exclusive of GST)
Bloggers, Copywriters, Journalists, Corporate Communications & Public Relations officials, organisation spokespersons and online writers
9, Jalan 51/205A
Off Jalan Tandang,
46050, Petaling Jaya
Gain professional insight from media expert Saqib Sheikh, who brings years of media experience in various roles, under his belt.
- Connecting positively
- Reaching Maximum Visibility
- Delivering Maximum Impact
- Web Writing
- Print Writing
- Using Simple Language and Layman’s English
- Eye-catching Design
- Proper Structure
How to increase Website Traffic
- Key Words
- Link Building
- Search Engine Optimization
Practical/ Mock Session
- Content: Saying what needs to be said
- Delivery: Saying it well, and with assurance
- Control: Saying all that is needed, but no more
- Social Media Writing
- Inverted Pyramid of Writing (Who, what, when, where, why and how)
- Links, lists and action calls