Writing for the Web (MS003)

Critical information for Bloggers, Copywriters, Journalists and online Writers.

Over twenty years ago, Bill Gates declared that ‘Content is King’. That adage is even more relevant today on the Internet than it was back then. Captivating online content is key to expanding your web presence while building a loyal community of followers and customers.

Saqib Sheikh, Head of Content for Dynametrix Digital and Lecturer at Xiamen University Malaysia, will give you practical steps to creating high-quality written web content, and how to recognize user behaviour and reader expectations.

Saqib Sheikh, Head of Content for Kuala Lumpur based marketing agency, Dynametrix Digital and Online Journalism & News Writing Lecturer at Xiamen University Malaysia, has served for six years as a Programme Manager at the Asia-Pacific Institute for Broadcasting Development (AIBD) handling media trainings across the APAC region.

He completed his Masters in Communication at Purdue University, USA and has worked in Advertising & Public Relations in New York City, USA. He has received certification from DigitalMarketer, USA in Content Mastery and Customer Value Optimization. In his spare time, he is a regular blogger for Zilzar Life online Lifestyle magazine.

Saqib Sheikh

Head of Content for Dynametrix Digital & Xiamen University Malaysia Lecturer

Course Goals

 

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Be able to understand Online user attitudes, behaviors and trends

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Learn to Design the best webpage layout and structure

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Familiarize with Social Media Writing Requirements

COURSE DATE
23 June 2018

COURSE DURATION
1 day, 9:30 am – 5:00 pm

FEES
RM 300 (exclusive of GST)
Student Rate
RM 150 (exclusive of GST)

HRDF-claimable
Yes

OPEN TO
Bloggers, Copywriters, Journalists, Corporate Communications & Public Relations officials, organisation spokespersons and online writers

VENUE
9, Jalan 51/205A
Off Jalan Tandang,
46050, Petaling Jaya

Course Contents

Gain professional insight from media expert Saqib Sheikh, who brings years of media experience in various roles, under his belt.

Audience Analysis

  • Connecting positively
  • Reaching Maximum Visibility
  • Delivering Maximum Impact

Writing Styles

  • Web Writing
  • Print Writing
  • Using Simple Language and Layman’s English

Webpages

  • Eye-catching Design
  • Proper Structure

How to increase Website Traffic

  • Key Words
  • Link Building
  • Search Engine Optimization

Practical/ Mock Session

  • Content: Saying what needs to be said
  • Delivery: Saying it well, and with assurance
  • Control: Saying all that is needed, but no more

Special Focus

  • Social Media Writing
  • Inverted Pyramid of Writing (Who, what, when, where, why and how)
  • Links, lists and action calls

Don't miss the opportunity!

Contact us at; Office: 03-7770 0000 (ext 131) OR  E-mail Adam at: [email protected]